MAC and ESPN Announce Rights Agreement Through 2016-17
Expanded National Television Distribution for Football, Men's and Women's Basketball.
Jan 28, 2009
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Cleveland, OH – The MAC and ESPN announced today a new eight-year rights agreement, running through the 2016-17 academic year, for football, and men’s and women’s basketball that will be the most extensive in the 63-year history of the conference.
The announcement was made at the conclusion of the MAC Joint Committee meetings held this week in
“Through demonstrated audience growth and success, both on the field and on the court, the MAC has proven to be a very popular and competitive conference,” said Burke Magnus, ESPN senior vice president, college sports programming. “The MAC and its member institutions have always had a shared vision of the benefits of creative scheduling. We are excited to continue to provide national exposure of their football and men’s and women’s basketball action across our multiple platforms including significant coverage on ESPNU.”
“The breadth of this agreement, both in terms of the overall number of MAC events televised as well as the scope of the ESPN networks involved, truly solidifies the conference’s long-term television future,” said MAC Commissioner
In addition to continuing broad distribution of MAC football, the new agreement considerably strengthens ESPN’s commitment to MAC men’s and women’s basketball. There will be a minimum of six (6) MAC men’s or women’s regular-season conference games televised annually on either ESPN, ESPN2 or ESPNU, and the MAC will continue to fully participate in ESPN’s highly-successful ESPNU BracketBusters event, which the conference joined as a founding member in 2003. The agreement also calls for increased involvement of MAC basketball programs in ESPN’s owned-and-operated regular-season tournaments.
The MAC’s two basketball tournament championship games are also a key component of the new agreement, as the MAC women’s final has the potential for selection by ESPNU based upon tournament format. This would mark the first-ever national telecast of the MAC’s women’s championship game. The MAC men’s tournament final will continue to be broadcast on ESPN/ESPN2, where it has been televised since 1987.
The Marathon MAC Football Championship game remains the foundation of a national television football package that will average six (6) nationally-televised games annually on either ESPN or
ESPN2 in addition to a minimum of five (5) games per year on ESPNU. The 2008 championship game, which featured the University at
The MAC’s nine (9) nationally-televised home games in the 2008 regular-season averaged a 1.1 rating, with six (6) exceeding a 1.0 rating.
The new agreement calls for continuation of the MAC’s November mid-week national football package, with increased structure and parameters providing multiple games for selection by ESPN/ESPN2/ESPNU for those mid-week windows. MAC student-athletes continue to perform at a high level, academically as well as competitively, as the league leads the 11 Football Bowl Subdivision (FBS) conferences in football graduation rates for public institutions. The MAC is the only conference with more than half of its schools graduating football players at a rate of 70 percent or above in the latest data release by the NCAA.
Regionally, ESPN is making a multi-year commitment to a six-week over-the-air, syndicated football package on broadcast stations across the MAC geography, continuing the success of this effort from the 2007 and 2008 seasons. The MAC Game-of-the-Week has reached approximately 175,000 households weekly in the first two years of the package, with weekly distribution in the Top 40 markets of
--MAC--
MID-AMERICAN CONFERENCE
Founded in 1946, the Mid-American Conference is an NCAA Division I, 12-member conference that sponsors 23 championships and is one of 11 members of the Football Bowl Subdivison (FBS). With total enrollment of nearly 300,000 students, the league represents institutions of higher learning in six (6) states –
Current MAC schools that hold full membership and the year they joined are -- East Division:
The league office is based in










